Each year, Main Street Mayville, Inc. hosts an annual holiday extravaganza to celebrate the season. This year’s event, It’s a Wonderful Life on Main, is centered in the heart of downtown and offers holiday-themed activities throughout the afternoon and evening of Saturday, Dec. 2, on Main Street in Mayville.
In partnership with various community and school organizations, Main Street businesses and community organizations will create an afternoon of holiday fun, culminating with a visit from Santa and a firework display in front of the White Limestone School Museum in Foster Park.
The day begins with a vendor and craft fair at the American Legion Post #69, hosted by the American Legion Auxiliary, beginning at 9 a.m. and lasting until 3 p.m. From 10 a.m. to 3 p.m., the Mayville Lions Club will have tables set up at the Legion to assist with the process of sending letters, gifts, cards or any other items to wish our deployed servicemen and women a happy holiday season.
The Lions will be providing cards and stationary, helping with wrapping, as well as covering the cost of postage in collaboration with the American Legion Auxiliary, to mail letters and packages at the Mayville Post Office on Monday, Dec. 4. Gifts must fit in a USPS large flat rate box (12” x 12” x 5.5”). Community members are encouraged to stop in at the Legion and take a few minutes to write holiday wishes and send a little piece of home to our servicemen and women.
Holiday pop-up shops with free gift wrapping will be located within the Audubon Inn from noon until 4 p.m., and the Mayville High School choral department will be holding a free holiday concert in NOLA North Grill at 2:30 p.m. Members of the Mayville choir will also be found on Main Street singing Christmas carols in local businesses throughout the afternoon.
The second annual chili cook-off will take place throughout the day on Main Street, with voting at 4 p.m. Pre-registration is required. Rock Face Paint will be at Edge Salon and Spa from 1:30 to 4:30 p.m. and will be providing holiday face painting to children at no cost. A cookie walk will be held at Gateway Community Church from 2 p.m. to 4 p.m., and a Star Wars character meet and greet will be held at Mayville Savings Bank from 3 p.m. to 4:30 p.m., including members of Wisconsin Garrison, a Star Wars enthusiast group.
Letters to Santa are a focus of this year’s event, as they have been in the past. “To encourage more letter- writing, we’re setting up a letter writing station at the Open Door Coffeehouse before the parade,” Main Street Mayville manager Trina Justman Reichert said. “We really want to be sure that this part of the celebration continues strong. It’s such a special time for the little ones.” Letters written at or before the event may be given to postal carriers during the parade later in the evening.
Those letters will be sure to be delivered to the North Pole in time for Christmas. The afternoon continues with holiday treats and a visit from Santa. Santa will be available from 3-5 p.m. in the Ruedebusch Beauty Boutique. The Smooth Groove Band will perform with no cover charge at the Open Door Coffeehouse from 3- 5 p.m. (note updated time since original event flyers were distributed).
Sidewalk fires on Main, complete with s’mores, will be hosted by Mayville High School’s Be The Change group, an organization that promotes a positive school environment, including a culture of acceptance and empathy toward others. Blue Zones Project will sponsor a healthy cooking demonstration in the Ruedebusch Beauty Boutique, put on by representatives from Center Circle Fitness.
Parade warm-up treats will be served in Foster Park beginning at 4 p.m., hosted by United Methodist Church. Finally, the holiday lights parade will begin at 5 p.m., moving through town toward Foster Park. “Main Street Mayville is excited to welcome, for the first time ever, our Partners of the Year to the parade,” Justman Reichert said. “Partners of the Year for 2017 were announced at the Main Street Mayville annual dinner last January, and they represent individuals and businesses who have gone above and beyond dedicating their time and support to the organization.”
The parade, sponsored for the second year in a row by Metalcraft of Mayville, will feature area bands, organizations, lighted floats and, of course, the man himself, Santa Claus. “We’re so excited to welcome our returning parade entries, as well as many new entries, to the event,” Justman Reichert said. “And once again, we couldn’t have done it without Metalcraft, and so many other community businesses, organizations and clubs.
The community support for this event has been incredible.” Immediately following the parade, a tree lighting ceremony and fireworks will begin on the lawn in front of the White Limestone School Museum. Following the conclusion of the fireworks, many downtown restaurants and taverns are offering holiday specials in celebration of the season. Community members are encouraged to show their holiday spirit and community support by attending this event and visiting the many participating locations throughout the day.